Dreamforce has become much more than just Salesforce’s annual conference—it’s the heartbeat of the global Salesforce community. Every year, thousands of professionals, partners, and innovators gather in San Francisco to learn, connect, and celebrate. From thought-provoking sessions to high-energy networking and the unforgettable Dreamfest concert, it’s the ultimate event for Trailblazers worldwide.
This year, Dreamforce 2025 will take place from October 14–16 in San Francisco. Whether you’re planning to attend in person or catch the action virtually on Salesforce+, this guide covers everything you need to know to make the most of the experience.
What Is Dreamforce 2025?
Dreamforce is Salesforce’s flagship conference that unites the global ecosystem under one roof. Often described as a festival of learning and innovation, the event showcases product launches, hands-on workshops, and inspiring stories from industry leaders and customers.
With 180,000+ attendees expected, Dreamforce blends:
- Learning: Expert-led sessions, certifications, and technical deep dives.
- Inspiration: Keynotes from Salesforce leaders and world-renowned speakers.
- Community: Networking opportunities that span industries and roles.
- Celebration:Fun events and after parties to connect on a more personal level.
Simply put, it’s where technology, people, and purpose meet.
When Is Dreamforce 2025?
Mark your calendars! Dreamforce 2025 will run from October 14–16. While the event typically takes place in September, Salesforce has shifted the schedule slightly this year.
If you can’t attend physically, don’t worry, Salesforce+ will livestream key sessions and make content available on demand, ensuring you don’t miss out no matter where you are.
Key Information
Early Bird Pricing: $1,899 (save $400 if you book now).
Standard Pricing: $2,299 (after early bird closes).
Highlights from Dreamforce 2024 to give you an idea of scale:
- 45,000+ attendees on-site and 200,000+ virtually.
- 1,000+ breakout sessions and keynotes.
- 25,000 sq. ft. of expo space showcasing partners and apps.
- 3 jam-packed days of learning, networking, and celebrations.
Dreamforce 2025 promises to be even bigger and bolder.
Where Will Dreamforce 2025 Be Held?
Dreamforce’s home has always been San Francisco, with the Moscone Center as its epicenter. Since its launch in 2003, the event has transformed the city into a buzzing hub of innovation and networking each fall.
For global attendees, Salesforce+ remains a solid alternative for streaming keynotes, interviews, and behind-the-scenes access to anyone tuning in remotely. Whether you’re walking the Moscone halls or streaming from your office, the experience is built to be inclusive and accessible.
Who Attends Dreamforce?
Dreamforce brings together the entire Salesforce ecosystem:
- Admins looking to upskill.
- Developers & Architects exploring technical deep-dives.
- Executives & IT leaders shaping digital strategy.
- Partners & AppExchange innovators showcasing solutions.
- First-time Trailblazers eager to experience the Salesforce magic.
With 180,000+ attendees in past years, expect to connect with like-minded professionals from every industry and corner of the world.
What’s on the Agenda of Dreamforce 2025?
During the three days of Dreamforce ’24, there were well over a thousand seminars on the agenda. In addition to smaller, more private workshops on almost any topic you can think of, attendees were invited to attend keynotes about their favorite products!
Dreamforce’s agenda is packed with variety, catering to every interest level:
Here’s what you can expect in Dreamforce 2025:
Main Keynote: Hear groundbreaking Salesforce announcements and product launches.
Dreamfest Concert: This year’s headliners include Metallica and Benson Boone—a night to remember!
True to the Core: Your chance to ask Salesforce execs tough questions and hear candid answers.
Celebrity Keynotes & Interviews: Expect visionaries, activists, and Hollywood stars sharing unique perspectives.
Whether you’re attending technical workshops or listening to inspirational leaders, there’s something for everyone. Also read the Dreamforce 2025 Predictions blog!
Where to Stay for Dreamforce 2025?
Dreamforce brings thousands to San Francisco, so hotels fill up fast and prices rise quickly. Book early to lock in better rates and look for options with free cancellation for flexibility. For convenience, stay near downtown—close to the action and within walking distance of most events. Planning ahead ensures less stress and more time to enjoy Dreamforce.
Take a look at:
Official Dreamforce Hotels: When you register for Dreamforce, you will be presented with a range of hotels to book alongside your ticket. Salesforce has agreements in place with these hotels that allow them to get a preferential rate for their attendees. While these accommodations may not be cheap, they should be relatively reasonable.
Hotel Comparison Sites: If the Dreamforce hotels don’t take your fancy (or if they are sold out), hotel comparison websites are a fairly safe bet. Booking.com, Hotels.com, Kayak, and Expedia are all good options, but it’s worth noting that these are likely to be more expensive than the Dreamforce hotels.
Alternative Accommodation: Sites like Airbnb, FlipKey, and Vrbo are great alternatives to hotels as you can rent a whole property or a private room – perfect if you are traveling in a group and would rather have that ‘home away from home’ vibe.
Hostels: Although you might be picturing dormitories packed full of people, there are plenty of great luxury hostels in San Francisco available for a fraction of the price – you can even book your own private room. HI San Francisco is just a 5-minute walk to Moscone, and it’s bound to be full of Dreamforce attendees!
Out of Town: If none of the above options work for you, San Fran’s BART system will deliver you to Moscone from various places outside the city center. These will be a lot cheaper than neighboring hotels to Moscone, and you will only be looking at around 30 minutes of travel time.
Tip: Always check for free cancellation policies to stay flexible.
Dreamforce 2025 Parties
Dreamfest (Official Salesforce Party): Headlined this year by Metallica and Benson Boone, past performers include The Killers, Foo Fighters, and Red Hot Chili Peppers.
Partner Events: Dozens of Salesforce partners host exclusive parties and networking events across the city.
Pop-Up Performances: From surprise celebrity appearances to spontaneous music events, expect the unexpected!
Beyond the keynotes and workshops, Dreamforce is known for its legendary parties.
For many attendees, these parties are where lasting relationships are built—blending fun with networking. Also read Dreamforce After Party 2025 Where the Magic Continues!
Final Thoughts
Dreamforce 2025 is set to be an unmissable experience for anyone in the Salesforce ecosystem. Whether you’re coming for the learning, innovation, networking, or just the unforgettable vibes, San Francisco will be the place to be this October. And if you can’t make it in person? Salesforce+ ensures the magic comes to you. Start planning early, grab your tickets, and get ready for three days of Trailblazer energy at its best. Let’s catch up at Dreamforce 2025
